La Pimpa is an Italian comic book series designed by Altan, featuring a little dog characterized by large red polka dots and a tongue that is (quite often) dangling. 


• Dark Post
• Funnel Analysis
• Public Discover
• Device Discover
• Models

The Challenge

Mumble was commissioned by the brand in promoting the initiative “At School With Pimpa” through its Facebook channel. This involved studying different targets to optimize the conversion funnel, detecting the audience and the best positioning for the brand.

The Solution

Through the use of Facebook tools (such as advertisements and dark post) we tested and analyzed the most suitable communication style for each type of audience, optimizing the conversion funnel.

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