A Festive Mobile App

The App allowed users to join the prize competition effortlessly while offering much more. Gamification, interactive features, and useful content created a memorable experience for Sula’s customers. These included a recipe book, an Advent calendar, and a DIY Christmas decorations manual.

Scan & Win: Fun and Fair Play

With the Scan & Win feature, users could scan QR codes from Sula’s packs to join mini-games and win prizes. This was powered by Tetra Pak’s Connected Package platform, which prints unique codes. To ensure fairness, a geo-localization security system prevented fraud by blocking participation in retail stores.

Holiday Recipes at Your Fingertips

A dedicated recipe book provided easy access to Christmas-inspired recipes, complete with ingredients, instructions, and tips. Using a Headless CMS, Sula’s team could update content seamlessly, ensuring fresh ideas for every customer.

Daily Engagement with an Advent Calendar

The Advent calendar feature delivered daily surprises, such as decoration tips or festive ideas. Push notifications kept users engaged, while Sula maintained control through an intuitive engagement platform.

Creative DIY Tutorials

Users could explore step-by-step guides for creating Christmas decorations with everyday items, including Sula product packaging. This feature not only entertained but also encouraged eco-friendly practices and creativity.

Overview

Customer & challenge

Takeway solution