Overview
Customer & Challenge
Canossa Events, founded in 2011, became a key player in the automotive events industry in 2019 by joining Motorsport Network. With over 130 young professionals and more than 250 events each year, it is the largest team organizing automotive events in Italy.
Canossa’s mission? To create unforgettable experiences for car enthusiasts through luxurious tours, thrilling rallies, engaging product launches, and exciting test drives. However, to deliver on this promise, they needed a digital tool capable of enhancing the user experience and creating a lasting emotional connection between the brand and its audience—before, during, and after every event.
Takeway
A Seamless Digital Experience
Mumble developed an App that goes beyond functionality, creating a bridge between Canossa and its community. It allows users to immerse themselves in the brand’s world, exploring events, discovering road trips, and staying connected to the latest news—all in one integrated platform.
Inspiring Itineraries
Canossa’s motto, “There is no road to happiness. Happiness IS the road“, captures the essence of their vision. The App inspires users with curated itineraries, turning their journey into an unforgettable brand touchpoint.
Real-Time Event Updates
Live notifications ensure that users feel guided and supported during events, even in unexpected situations. By delivering personalized updates, the App strengthens the trust and reliability users associate with Canossa.
Cherishing Memories
The photo-tagging system connects users directly to their event experiences, while the virtual garage fosters a personal bond by letting them catalog and celebrate their passion for cars. This creates a deeper emotional connection with the brand.
Data-Driven Insights
With real-time analytics, Canossa can continuously optimize the App to better serve its users, ensuring that their needs and preferences are at the center of every interaction.
